Preach Gundy! Preach! This has bothered me for years. I hate flopping, I hate it so much, that as a life long Celtics fan, I've still never completely warmed up to Paul Pierce...because of the flopping. Hell, I went out of my way to write an opus to Antoine Walker and supplied probably half a dozen reasons why I loved him more than Pierce, and that guy was a loser...but he didn't flop. I've accepted Pierce, the guy helped bring us a championship, and he does seem to truly care about being a Celtic, but I'll never love his style of play when his go-to move is a pump-fake flop at the foul line.
The Gundy nailed it here, absolutely nailed it. If the office actually cared about cleaning up flopping they'd have some kind of punishment in place. You don't want it to be a judgement call from the ref? That's fine. Make all game tape reviewable after the game and fine players for obvious flops that drew incorrect calls from the refs...$5k for your first five offenses (it's low but if you've only flopped 5 times in a season, you're probably not a serial flopper), 15k for your next 5, 25k from there on out. That'll turn around this trend real fast.