Stylelite- Religious stereotyping in liquor ads is just about as bottom of the barrel as you can get, and a brief perusal of the Wodka website shows it’s standard practice for the company. For example, on the site’s contact page, we’re introduced to Wodka “employees” New Delhi Neil (“snake charmer by day and press wrangler by night”) and Sumo Shu (whose photo is the face of a white guy Photoshopped onto a Japanese sumo wrestler’s body).
What? I don't get it? Are Jewish liquor stores not competitively priced? Is this false advertising or something? Is it the dog? Is he wearing the cap wrong?
Guys, they're clearly joking and mean no harm...I mean have you seen their website? It's got pictures like this as promotional photos for its product:
Does this seem like a serious company to you? It's got a hilarious website (and does anyone really believe New Delhi Neil and Sumo Shu were forced into these photos? This looks like a fantastic place to work), a premium product, and cheap prices. Just roll with it.
Besides, do we really need to get into the whole defamation thing right now? Yesterday should have been a day of national pride for all the Maccabi's everywhere, the Hebrew Hammer won the National League MVP! I mean, how can you be upset on such a great day?
So lets all take it down a notch and take it for face value, a pretty funny advertising campaign, that may have touched the line for some, but all in all meant no harm, and caused no harm. Hell, I'd wager to say that Jewish liquor store sales are going to skyrocket because of this, if there's one thing that's universally loved and scoured for, its cheap booze. If you've got the same product for $1 less, I'll drive upwards of 35 miles for it...Why else do you think I roll on up to the New Hampshire State Liquor Stores every Christmas? Sure it costs me like $6.75 in gas, but the savings on those liquor box gift sets is priceless.
Wodka brand Vodka, you're cool with me.
