Which is mainly because there is only one definitive rule for fast food, Thou Shalt Not Bite Into Any Concealed Substances, and make no mistake about it, this here is the definition of "concealed substances," when it comes down to ingredients.
Sure, I'm the same guy that raves about the McRib to a unhealthy extent, and sure on the surface, this pie in a box thing looks 100x better than any McRib, but that's just it, it's just on the surface. You have no idea what you're biting into from there. Hopefully it's just processed chicken, worst case it is a bunch gizzards and hearts cut down into unrecognizable form, and some browned vegetables, because who can tell once they have that gravy slop slathered over them.With the McRib, you know exactly what you're getting, one delish processed slab of pork, smothered with sweet and tangy bbq sauce, topped off with some diced onions and a few pickles. It's just so simple and so transparent.
Sadly, it's the same rule that sunk the KFC Famous Bowls, in my opinion. Actually, it's not just my opinion, I remember my roommate grabbing one of those things for dinner in college, coming home and plowing into that thing, happy as a pig in shit, only to find some foreign pink colored substance lining one of the layers, it certainly wasn't corn, mashed potatoes, chicken, or gravy, I'll tell you that much. Yuck. Sorry, KFC, I'll have to pass this time around as well.