Posed that question during a Red Sox game the other night (these are the kinds of things you're missing if you're not following me, folks) after I saw what had to be the 10,000th W.B Mason commercial in my lifetime of watching the Sox...10,000 commercials, been sponsoring the Sox for years...Had no idea what they did. I know their catchphrase, "Who, But WB Mason, That's Who," but didn't actually know what product or service they provided.
For a long time they ran commercials with some guy delivering paper to some father and his daughter, so naturally I assumed it was some sort of local version of Dunder Mifflin, but then this season they started talking about coffee pots and Keurig machines, completely threw me for a loop until my friend filled me in on what was going on.
Apparently its an office supply company, and according to my friend, who I'm now wondering if he's just a glofiried office administrator, coffee is now a big part of the office supply game...who knew?
To be fair, I'm not an office administrator, so I have no experience in that realm. Also, the commercials are like 2 minute short films. There's so much dialogue and the story is so rich and compelling that it distracts me from figuring out what the hell is going on at this company. They got the best commercials in the game when it comes to production value, and about the worst I've ever seen when it comes to figuring out what they're trying to sell me.
