(FOX 25 / MyFoxBoston.com) - Attorney General Martha Coakley is looking to blast a controversial new drink off store shelves. Known as binge-in-a-can, this one drink is like taking down five beers all at once. It's called Blast, and in 23.5 ounces it’s equal to four or five beers. Sound familiar? Just a few months back Four Loko was banned in Massachusetts. Now it looks like Blast is caught in the crosshairs of attorneys general nationwide. Blast is made by Colt 45 and is a malt beverage that contains 12 percent alcohol. The drink, manufactured by Pabst Brewing Company, made its official debut on liquor store shelves this month.
So let me get this straight, basically anytime a company comes out with an alcoholic drink that tastes good, we're just going to ban it? So companies aren't allowed to target newly legal drinkers with an entry level alcohol drink aimed to ease their transition from Hi-C and Welch's juice boxes into the adult alcoholic world?
That first year of drinking is always a tough transition, stomach not quite ready for the carbonation and taste of beer, so you turn to mix drinks for their sugary sweet taste. Only your lack of alcohol experience inevitably leads to over drinking (even by binging standards). Why not have a company package a perfectly measured product for binge drinking to avoid cases of alcohol poisoning simply because these kids are light weights and don't know any better? Blast is performing a public service when you think of it that way.
Like if I read binge in a can, I know that I'll be feeling pretty good on one can. If I go any further I'm doing so on my own volition and accept the consequences, but at least I'm making an informed decision.
Plus its brought to you by the makers of Pabst Blue Ribbon, so you know they wouldn't steer you wrong. They're not just handing out that Blue Ribbon to anyone, you know.
