Wednesday, February 16, 2011

Coca-Cola's Secret Revealed, Who Cares?

I think I'll take the Coke

Fox News - The website for Chicago public radio show This American Life states it found a list of ingredients for Coca-Cola, a secret that has been closely guarded for more than a century, in a 40-year-old newspaper.   The recipe, which supposedly can only be mixed by two Coca-Cola executives in the world, reportedly contains the exact measures of all the different oils needed for the drink's secret ingredient, "Merchandise 7X."...Despite making up only one percent of the drink's total formula, Merchandise 7X is what provides the unique taste. According to the recipe replica, it consists of alcohol, orange oil, lemon oil, nutmeg oil, coriander, neroli and cinnamon.

So this means what to me? Drinking Coke isn't about taste, it isn't about orange oil and coriander, and it certainly isn't about neroli (whatever the hell that is).  Drinking Coke is about class, it's a status symbol. I'm not going to suddenly jump ship because the recipe is out there and some cheap knockoff can come along and copy them.  I would have left long ago if that was the case.  

RC Cola rocks the shit out of Coke 9x out of 10 in my personal taste tests, but you won't see me sidling up to the bar and ordering a "Jack and RC cola." That just isn't cool, no one wants to be seen drinking the WalMart of soda, that's terrible for anyone's image, never mind everyone's 14th favorite blogger, I have a reputation to uphold here. You'll sooner see me using food stamps at the convenience store before I do that.

Coca-Cola, even if your secret isn't safe, your status as America's best is (and yes I'm open to sponsorship opportunities if anyone from Coke is reading this).