Well this seems like a horrible marketing idea. I mean, who is the target audience? Juice heads and douche bags don't drink wine, it's all goose and juice or Heinekens for those meat heads.
And it's not like I'm in any rush to run out and buy this shit. Sure I drink wine, and I do buy the cheap $9-$12 Yellow Tail stuff. But I'm not about to compromise my morals and switch to this swill just to own a designer label, no thanks bro. Plus, look at that price, $6.99? Has the shit even fermented yet? Or is it just grape juice with a mix of vodka?
So who does that leave? Chics? Chics don't buy their own alcohol. At least not the kind that would be into Ed Hardy designer wine. They already spent all their money on trashy clothes, collagen inserts, pounds of makeup, and hair extensions.
Good luck Ed, I think those bottles will be on the shelf for a long time.
