Tuesday, October 18, 2011

Horrendous PR Strategy Show Down: Blackberry or Netflix



Boston Herald — The BlackBerry has left a bitter taste in the mouths of its users. Trying to make amends for massive outages last week, Research In Motion on Monday promised BlackBerry users free premium apps and a month of technical support. But the apology is unlikely to placate miffed customers, many of whom are considering whether to part with the tarnished brand in favor of more popular devices such as Apple’s newest iPhone. The Canadian company said it will give BlackBerry users free app worth more than $100. The apps will be available over the coming weeks on BlackBerry(at) App World. They include iSpeech Translator, Bejeweled and Texas Hold’em Poker 2. The offer runs until the end of the year.

Guys, you already give away your best game for free (brick breaker), I doubt there’s tons of psyched middle managers and Gov't bureaucrats out there thrilled that they can kill time on a free crapp (crap app) of Texas Hold'em or Bejewled II. Are you kidding me? 

And how are you supposed to drop $100 on apps? Granted I left Blackberry about 2 years ago, but back then apps were like $1.99, they were all crappy games I'd never think of using beyond a trial period, and Blackberry was steadfastly refusing to give you a phone that could hold more than a handful of non-stock apps (because god forbid someone find a way for users to save games to their memory cards, that only makes sense). 

I mean why are you not just cutting a couple of days worth of service off their bills and calling it a day? You realize that would put all this to bed, right? It's almost as if your business has been doing so bad that you've had to cut your PR department and are just winging it because there is no way in hell a professional would sit there and say "you know what will appease all these crackhead fans of ours who've been without service for 24 hours or more? A free game of Texas Hold'em." That's insane. I don't know if your goal was to compete with Netflix for worst PR strategy of 2011 or what, but that's exactly what you're doing now.