Boston.Com - Until a couple of years ago, iced coffee usually meant a big, sweaty aluminum cylinder of the stuff, weakening as the ice melted, spigot at-the-ready. Or worse: in the fridge, bitter and over-concentrated, chilled from a breakfast pot. It was, for so long, the Rodney Dangerfield of coffee...The conversation spread as temperatures rose in summer 2010 (Boston’s hottest on record). By 2011, another summer of record heat, baristas and their marketers had perfected their game - and their iced coffee. Consumers are lapping it up. “Coffee sales always drop in the summer,’’ explained Nathaniel Howell, sales manager of Terroir Coffee in Acton, a supplier of high-end beans to area cafes. “This summer there’s no drop in sales. It’s because of iced coffee.’’ Managers at several Starbucks locations say that about 80 percent of coffee sales this summer are iced.
STOP THE PRESSES!...I think the Globe is onto something here...people like Ice Coffee? I feel like Boston.Com maybe sitting on a potential goldmine here. Someone nominate the person who scooped this story for a pulitzer, stat!
Seriously, though, does the Globe (or boston.com, I can never tell the difference) really believe Iced Coffee first became wildly popular in 2010? Is old media that slow to react, can't be right? They just couldn't think of anything else to write or something (the same reason they're running the "best beaches" article for the 78th time this summer)? Iced Coffee has been popular for the better part of the decade now, hell I see a ton of people walking around the city with iced coffee's from Dunks during the middle of January, never mind when the temperature gets hot.
