Walgreen Co. has quietly rolled out a private label brew. The product, Big Flats 1901, will carry a suggested retail price of $2.99 for a six-pack of cans and $11.49 for a 24-pack, the company said...“In just the first few weeks of sales consumer feedback has been very positive, as beer drinkers across the U.S. are thrilled to have such a quality brew at a value price,” Kathleen Burns, senior marketing manager at Novato, Calif.-based Winery Exchange said in a statement.
Brilliant move by Walgreens. I can't help but wish, however, that Kathleen Burns hadn't beat around the bush and had come right out and stated what their real plan is:
"In just the first few weeks of sales consumer feedback has been very positive, vagabonds and indigents across the US are thrilled to have quality swill for a price affordable on a dumpster diving budget"
What better way to take advantage of a prolonged recession than by offering a dirt cheap beer to the alcohol businesses best customers, homeless drunks. Sure Keystone and Natty-Light are cheap enough during regular times, but times are tough right now. With more and more foreclosures each day the competition for recyclable cans is tougher than ever, $13 for a 30-rack of beer is just too rich for most bums blood...alcohol that is.
