At the referees' annual meeting in Jersey City, N.J., on Thursday, the league announced the guidelines for technical fouls will expand to include "overt" player reactions to referee calls.
In addition, referees have been instructed to consider calling technicals on players who use body language to question or demonstrate displeasure, or say things like, "Come on!" They can also consider technicals for players who "take the long path to the official", walking across the court to make their case.
No, you're not experiencing de ja vu, the NBA made this same announcement back in 2006.
But don't worry, NBA officials "believe it will stick" this time around. I'll believe it when I see it, and something tells me the league will be very flexible when it comes to certain super stars bitching and moaning.